![]() ![]() If we are not careful, we lose sight of what most people actually want from their devices.Īnd that seems to be what is happening here. But spending so much time with high-end tech and new innovations creates a chasm between ourselves and the everyday folk we write for. We are obsessed with the latest trends and fads. So why do we keep hearing all these talking heads berating the company for not doing a U-turn and opening the way for the inevitable pain-related lawsuits? I think the answer is rather simple: The tech press simply does not understand Apple, nor does it understand Apple users. It knows smartphone touchscreens can be ergonomically flawed and has managed to avoid their pitfalls, so why would it take the opposite approach for Macs? If you think the company’s point of view is changing any time soon, you are kidding yourself. It is still of the firm opinion that vertical touchscreens suck. Too long ago? How about this from Craig Federighi, Apple’s senior vice president of software engineering, a few days ago: “I gotta tell you, when we released Big Sur and these articles started coming out saying, ‘Oh my God, look, Apple is preparing for touch,’ I was thinking like, ‘Whoa, why?’ We had designed and evolved the look for MacOS in a way that felt most comfortable and natural to us, not remotely considering something about touch.”Īpple’s belief has not changed here. It doesn’t work, it’s ergonomically terrible.” It gives great demo, but after a short period of time, you start to fatigue, and after an extended period of time, your arm wants to fall off. Touch surfaces don’t want to be vertical. Here’s Steve Jobs speaking in 2010: “We’ve done tons of user testing on this, and it turns out it doesn’t work. Apple has said repeatedly that it is a bad idea.
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